Creating and crafting has always been my driving force. From a young age, I've been captivated by aesthetics and desired to orderliness and logic inherent in well-designed systems.

As part of my military service, I was exposed to different graphics programs, which opened up a whole new world of creativity and possibilities. As a result, I was motivated to keep investigating this world which led me to join young project company. There, I gained valuable knowledge of the practical world, including experience on different tools, methods, collaboration with developers, and the process of turning ideas into reality. As I wanted to gain deeper academic knowledge, I decided to pursue a degree at Shenkar College studying Visual Communication where I continue to be fascinated by the endless possibilities of design.

For me, design is a set of rules which turn ideas into actions, deliver complex messages with a single frame. Most importantly, it is the combination of the three things I have always Admired- aesthetics, logic and technology.